Professional planners are disconnected from the average person. So are civil engineers and architects. How can I be so sure? Because I’ve been happily working in this boring industry for more than 20 years. The work of subject matter experts has direct and measurable impact on the general public. But… […]
I struggled for years with bar charts. They were a necessary evil — proof that data had been collected and some analysis conducted. I’ve been challenging myself to make data interesting on Twitter using two techniques: Create my own images (1024 x 512 pixels or 1024 x 1024 pixels) so […]
Don’t fall for the “but it’s correct grammar” excuse. Your reader isn’t interested in an accurate-but-boring-and-probably-confusing article any more than they’re interested in a string of hyphenated phrases. Passive language is a literary sleeping pill. Passive sentence: the subject has an action done to it. From rural towns to densely-populated […]
In the nicotine glory days, 4 out of 5 doctors smoked Camels. At least, that was the claim of the advertising campaigns. Camels were also smoothest on the stomach. Storytelling helped hook people on cigarettes, and storytelling (and resulting peer pressure) changed smoking habits. Humans aren’t data-driven. Facts alone don’t […]
Back-to-School classroom instructions would have you thinking peanuts are one of the biggest dangers confronting your children. And it doesn’t let up there. Parenting magazines…Facebook posts…birthday parties…organized sports…the peanut is the ultimate boogeyman. My kids have had their share of basketball and soccer games. Each week one of the families […]
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